The Kennedys – SK8TE

Kennedys (W+K) Spec Art Direction for Skateboarding

Role : Art Director

Creative Directors : Jarrod Higgins

SK8TE Spec Art Direction that I made celebrates the relationship between skateboarding and its cameras, portraying a skateboarder within the distinctive era of each camera. This visual narrative captures the evolving aesthetics, telling the story of how skateboarding has dynamically shaped and expanded its cultural footprint throughout different periods in time. Cameras have been crucial to the evolution of skateboarding, transforming it from a niche subculture to a globally recognized phenomenon.