The Kennedys – Decoding K-Pop

W+K Cultural Presentation

Role : Copywriter

Creative Directors : Jarrod Higgins

AD : Tola Oseni

In the Kennedy creative incubator, we undertook the task of enlightening Wieden and Kennedy about the cultural landscape they are renowned for shaping. What we discovered required some decoding, but the effort was undoubtedly worthwhile. We delved into the realm of K-pop, where we unveiled a fascinating revelation: K-pop bands have ingeniously revitalized Morse Code, adding a captivating dimension to their fandom. Embark on an exhilarating journey as we decode the intricate messages woven into the world of K-Pop, in tandem with their devoted fans. This cultural exploration offers a glimpse into the symbiotic relationship between artists and their fans, where the revival of Morse Code brings an additional layer of connection, making the experience richer and more meaningful.