The kennedysSmall Fires

Kennedys (W+K) Spec Script for Public Swimming Pools

Role : Copywriter

Creative Director : Jarrod Higgins

Small Fires Spec Script for Public Swimming Pools is about how the diving board at a public swimming pool holds a profound transformative power. The tall, high, and flat diving board can exist as a symbolic stage for young individuals to courageously confront the echoes of haunting voices from themselves and their peers. As we step onto this platform, it becomes a symbolic world stage where we choose to leap beyond the constraints of our past. In this context, public swimming pools emerge as indispensable spaces, allowing young people to act out and shape their coming-of-age narratives authentically.