The Kennedys – This is What Care Looks like

W+K Creative Incubator – The Kennedys

Video Deck / OHH / Social

Role : Copy Writer / Art Director

Creative Director : Jarrod Higgins

For the Kennedys (W+K) Submission Question #2, I made a spec video dec for what I would do If I could hack one company without repercussions for an hour, and show them what I would make them say, do, release, or change:

I would hack United Healthcare, the USA’s largest health insurance provider, to secure free gender-affirming care for anyone who signed up for coverage within the hour window. Below is how I would do it.