FULL LINE (2025)
ECD : Brandon Mugar
GCD : Marcella Coad
Role : Senior Art Director
Copy : Vincent Largoza
We turned the Genesis social grid into a literal blank canvas—a row of 3x3 pure white films that paused the feed and built anticipation. When the Full Line TVC launched, the canvas transformed. Each white tile evolved into a unified hero moment, revealing one of the launch icons: the MAGMA race car. A single visual line drawn across the grid that created a timestamp where Genesis declared a reset. A signal that the Genesis brand’s greatest strength is creating without legacy and the freedom to begin again, from a blank canvas. From there, the full-line rollout unfolded through bold, full-line visuals that carried the idea across the platform.
