ALWAYS ON (2025-26)
ECD : Brandon Mugar
GCD : Marcella Coad
Role : Senior Art Director
Designer : Sam Kang
Genesis social never turns off. I help lead and build the always-on creative team for @Genesis_USA, building social-first evergreen content that keeps the brand alive between launches.
With lean timelines and small productions, we delivered 20+ assets per quarter, designed for the feed's pace, shifting Genesis from traditional car ads to something more playful, cultural, and interactive. Proof that always-on content can move luxury brands forward.
